My buddy Shaun (Shameless plug:  owner of Inclind the Delaware web design company, that customized my badass wedding photography website) showed me this video.  When I clicked play, I got excited for this challenge before me.  I sat up straight, my eyes widened, my ears perked up and I blocked out everything around me.  Quickly my entrepreneurial blood started pumping throughout my veins.

“How many passed does the team in white make?”  Easy.  My first instinct was to quickly study the team in white.  A brief glance told me that the white team had 4 people of various sizes.  The passing started and I deduced the easiest way to count was to lock my eyes on the basketball.  Similar to locking onto one blade of a ceiling fan to follow the rotation. At this point I was wathcing the ball and not the individual players on the team in white.  2…3…4….5…I counted.  At the end my guess was 12.  I must have missed the first pass during my mental scramble at the very beginning.

WATCH THE VIDEO BEFORE READING THE REST OF THIS ARTICLE!!!

Did you see the moonwalking bear?”  I laughed.  Not because of the possibility that I missed the moonwalking bear.  I laughed because of the mental image that my brain manifested of a….MOONWALKING BEAR!

“Noooooo!” I say.  Shaun replies, “Watch the replay.”  The video rewinds before my eyes and I tried to sneak a glance of this moonwalking bear.  Well come to find out…there he was.  That damn bear would have made MJ roll around in his grave! (Sorry was that too soon??

The lesson here: If you dedicated all your efforts into one thing and block out everything else…you might miss the moonwalking bear!  ;)

As a photographer are you spending too much time editing pictures and missing out on other opportunities?  Are you too busy watching every little “pass” and missing the whole “game?”  Are you working more IN your business and less ON your business?

What are your thoughts?  How aware are you in YOUR photography business?

~Rob